Sushi Restaurants Battle for Control Over Hand Roll Trademark

by Josh H. Escovedo, Scott M. Hervey
The IP Law Blog

Sushi Nozawa, LLC, owner of the popular sushi destination Sugarfish, is challenging the HRB Experience LLC over use of the term “Hand Roll Bar.” IP Attorneys Scott Hervey and Josh Escovedo discuss the lawsuit, including descriptive versus generic terms, secondary meaning, and the potential strategies of the parties.