It’s Not Water under the Bridge – “Fiji Water Girl” Sues Water Company Over Cardboard Cutout

by Scott M. Hervey
The IP Law Blog

For those of you that watched the red carpet happenings at last year’s Golden Globe Awards, you may have noticed the “Fiji Water Girl”, a model standing ready to keep Hollywood glitterati hydrated with bottles of Fiji water, photobombing numerous shots of celebrities.  Her presence on the red carpet created a social media firestorm and the Fiji Water Girl – a model named Kelly Steinbach – garnered instant and substantial notoriety.  Now this notoriety has evolved into a lawsuit,

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Shaun Gordon Joins Weintraub

Shaun Gordon Joins Weintraub

Shaun Gordon joins the firm as an associate in the Entertainment Group. Prior to joining Weintraub, Shaun was a senior director in business affairs at Awesomeness, where he negotiated and managed deals across all verticals with a focus on feature films, series, short-form digital projects, and brand partnerships.

Shaun spent his summers during law school working for a talent agency in business affairs,

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TTAB’s Refusal To Register Trademark Reveals Important Lesson For Trademark Attorneys

by Scott M. Hervey
The IP Law Blog

The Trademark Trial and Appeals Board’s recent ruling in In re Productos Verde Valle, S.A. de C.V. upholding a trademark examiner’s refusal to register the mark SONIA for “sauces; chili sauce; hot sauce” holds a lesson for those of us that regularly advise clients on the registrability (and usability) of trademarks.  Assuming Verde Valle conducted a trademark search, it’s very likely (if not certain) that the word mark SONIA SONI LIFE IS A RECIPE for “spices,

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Entertainment attorney Matt Sugarman announces latest deal

Weintraub Tobin Shareholder Matt Sugarman is excited to announce that Will Smith and Marc Forster’s Telepool backs Defiant Studios Horror Film slate.  ‘Phobias,’ a horror anthology, will be the first project produced under the agreement with Eric B. Fleischan’s Defiant Studios, with Kodiak Pictures and Telepool as co-producers and co-financiers.

To read the full article, visit The Hollywood Reporter here.

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The Essential Purpose of the Short Form Copyright Assignment

by Scott M. Hervey
The IP Law Blog

Recently, a client asked why we included a short form option agreement and a short form assignment agreement as an exhibit to a long form literary option agreement.  I am sure that many a corporate transactional attorney has similarly wondered why a short form copyright assignment agreement is included within the package of numerous M&A transaction documents.  It is true that the short form agreement is used to record the transfer of the copyright interest by filing it with the Copyright office without filing the long form agreement with all of the transaction details. 

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Navigating Username Jacking

by Scott M. Hervey
The IP Law Blog

Have you ever had the experience of attempting to register a social media account in the name of your business only to find that your preferred name is taken? Often, it’s just the case of another business with the same name having registered that account first. Other times, it’s evidence of what’s come to be known as “Username Jacking”. Big brands and public figures are highly susceptible to incidents of username jacking. If you have not yet had to deal with a fake social media account,

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