WT Clients: Guy Raz Partners with LinkedIn as New Creator Initiative Announced
Published: May 13, 2025
Award-winning podcaster and Weintraub client Guy Raz is among the initial group of creators to partner with LinkedIn on a new content partnership framework that will include sharing advertising revenue with a select group of creators.
The change comes after the network debuted their own full-screen video feed earlier this year, leading to a 36% reported increase in video consumption by LinkedIn users now versus one year ago.
Guy Raz is represented by Weintraub shareholder Shaun Gordon, who helped to broker the deal between Mr. Raz and LinkedIn.
For more on the announcement from LinkedIn, please see Bloomberg News.