Scott Hervey Quoted in FTC Watch: Legal, Regulatory Woes Could Mark New Era Forinfluencers
Published: June 26, 2025
In a June 24th article for FTC Watch, Chris May writes about the changing landscape of influencer marketing and how recent lawsuits and updates to FTC guidance is impacting the ‘creator economy.’
Weintraub intellectual property and entertainment attorney Scott Hervey spoke with FTC Watch about a $150 Million class-action lawsuit against Alo Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads.
“The reason why the plaintiffs are making that claim is it plays into the narrative that Alo and the
influencers are trying to game the system and obtain greater reach by being not only dishonest
with the viewers or subscribers, but also by being dishonest with the platforms,” Scott explained.
FTC Watch subscribers can read the full article here (Paywall). You can also watch Scott’s full breakdown of this case on this episode of The Briefing.