The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle
Published: June 6, 2025
What happens when a business built on a celebrity’s name no longer controls the name itself? In this episode of The Briefing, attorneys Scott Hervey and Jessica Marlow break down the Nicklaus Companies v. GBI decision and what it means for venture funds, PE firms, and brand-driven businesses.